New Delhi: Having held awareness drives at different campuses of Honda Cars, Infosys, ISRPL (Indian Oil) and Pipapav Port etc, the Rs. 60000 Crore Tyre Industry in India represented by Automotive Tyre Manufacturers Association (ATMA) has launched a drive to reach out to university students and sensitize them about the important aspect of Tyre Care & Safety. ATMA is a group of 11 large tyre companies accounting for over 95% share in tyre production in India.

In a 2-day event held at Amity University Noida (NCR Region), young students were creatively engaged by holding tyre safety quizzes in the sprawling campus on tablet computers (tabs). The quizzes brought to the fore students’ knowledge of tyres and the aspects…

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