- 04/25/2019 at 3:03 pm #618823EduGorillaKeymasterSelect Question Language :
Which of the following statements is/are true?
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- Brand equity refers to the value of a brand.
- Brand equity is based on high brand loyalty, name awareness, perceived quality and strong product associations.
- Brand equity includes other intangible assets such as patents, trademarks and channel relationships.
- All of the above
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