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This topic contains 0 replies, has 2 voices, and was last updated by  Dr Pramod Kumar Manglik 3 years ago.

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  • #1294 Reply

    I am thinking of pursuing an MBA in marketing after my engineering. Can anybody please tell me the subjects that are offered in Marketing in India?

  • #7498 Reply

    Hello !

    An MBA in Marketing Management is a 2 years full time degree. While the exact subjects that are taught may vary a little based upon the institutions, the basic course structure of MBA marketing is nearly same. Here are some of the subjects taught in the two year programme-

    • Service Marketing
    • Sales Promotion Management
    • Product and Brand Management
    • Internet Marketing
    • Retailing Management
    • Marketing Channel
    • Analytical Marketing
    • Advanced Research Techniques in Marketing
    • Marketing Communications Management
    • Customer Relationship Marketing
    • Consumer Behavior
    • Advertising Management
    • Competitive Marketing
    • Business Marketing

    These are some of the core subjects taught over most institutions.

    After completion of MBA in marketing you can get jobs like-

    1. Asset Management
    2. Corporate Sales
    3. Market Research
    4. Sales Management
    5. Media Planning
    6. Product Management
    7. Digital Marketing
    8. Marketing Management

    Some of the best institutes that offer this course are-

    1. Indian Institute of Management – Ahmedabad
    2. Indian Institute of Management – Calcutta
    3. Indian Institute of Management – Bangalore
    4. Xavier Labour Research Institute – Jamshedpur
    5. Indian Institute of Management – Lucknow

    Hope this helps.

Reply To: Subjects in MBA Marketing in India
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