The excellent article shared by UC experts Brent Kelly and Phil Edholm last week on No Jitter highlights the compelling case for communications suppliers to pursue monthly recurring revenue (MRR) instead of the traditional one-time sale of a perpetual license coupled with on-premises hardware. However, as a consultant, not all of our customers are as eager to move their telecommunications systems to the recurring revenue model.

 

It was not that many years ago (at least for us industry veterans) that a telephone system was a large capital investment, followed by minimal operating expenses (OpEx) for maintenance and upgrades. Furthermore, the maintenance contracts were optional and allowed competitive (third-party) vendors to flourish. Software…



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