Gamification is a concept that involves encouraging people to repeat desirable behaviors by implementing fun, rewarding elements.

Here are six examples of how brands rely on gamification to reach out to consumers.

1. To Get Millennials Interested in Luxury Brands

Experts frequently weigh in about the buying power of the millennial generation, and perhaps that’s because their aggregate income will surpass $4 trillion by 2030. Analysts suggest that capitalizing on the millennial market means moving outside the U.S. to target customers in other places.

Several luxury brands have focused on millennials in China by creating branded games. For example, to promote its new brand of lipstick, Guerlain teamed up with a duty-free brand, and the two companies…

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